HDFC Asset Management Company Limited

About Company

Incorporated in 1999, Mumbai based HDFC Asset Management Company Limited is an established fund house engaged in providing savings and investment products. The company is a joint venture between Housing Development Finance Corporation Limited ("HDFC") and Standard Life Investments Limited ("SLI"). HDFC is one of India's leading housing finance companies. HDFC group has emerged as a recognized financial conglomerate in India, with a presence in housing finance, banking, life and non-life insurance, asset management, real estate funds and education finance. SLI is part of Standard Life Aberdeen plc ("Standard Life Aberdeen") which is one of the world's largest investment companies, created in 2017 from the merger of Standard Life plc and Aberdeen Asset Management Plc.

HDFC AMC has been the most profitable asset management company in India in terms of net profits since Fiscal 2013, according to CRISIL, with a total AUM of Rs 2,932.54 billion as of December 31, 2017. Its profits have grown every year since the first full year of operations in Fiscal 2002. It has been the largest asset management

company in India in terms of equity-oriented AUM since the last quarter of Fiscal 2011 and has consistently been

among the top two asset management companies in India in terms of total average AUM since the month of August

2008, according to CRISIL.

HDFC AMC offers a large suite of savings and investment products across asset classes, which provide income and wealth creation opportunities to its customers. As of December 31, 2017, it offered 127 schemes that were classified into 28 equity-oriented schemes, 91 debt schemes (including 65 fixed maturity plans ("FMPs")) and three liquid schemes, and five other schemes (including exchange-traded schemes and funds of fund schemes). The diversified product mix provides the company with the flexibility to operate successfully across various market cycles, cater to a wide range of customers from individuals to institutions, address market fluctuations, reduce concentration risk in a particular asset class and work with diverse sets of distribution partners which helps it expand its reach. The company also provides portfolio management and segregated account services, including discretionary, non-discretionary and advisory services, to high net worth individuals ("HNIs"), family offices, domestic corporates, trusts, provident funds and domestic and global institutions. As of December 31, 2017, it managed a total AUM of Rs75.78 billion as part of its portfolio management and segregated account services' business.

Strengths-

1.    Trusted brand and strong parentage

2.   Strong investment performance supported by comprehensive investment philosophy and risk management

3.  Superior and diversified product mix distributed through a multi-channel distribution network

4.      Consistent profitable growth

Company Promoters

1.       HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED AND STANDARD LIFE INVESTMENTS LIMITED

Company financial

(Rs in millions)

Registrar to the issue

1.       Karvy Computershare Private Limited

Lead Managers

1.       Kotak Mahindra Capital Company Limited

2.       Axis Capital Limited

3.       DSP Merrill Lynch Limited

4.       Citigroup Global Markets India Private Limited

5.       CLSA India Private Limited

6.       HDFC Bank Limited

7.       ICICI Securities Limited

8.       IIFL Holdings Limited

9.       JM Financial Limited

10.    J.P. Morgan India Private Limited

11.    Morgan Stanley India Company Private Limited

12.    Nomura Financial Advisory and Securities (India) Private Limited

Objects of the Issue:

The objects of the Offer are to achieve the benefits of listing the Equity Shares on the Stock Exchanges and to carry out the sale of Equity Shares offered for sale by the Selling Shareholders. The Company expects that the

listing of its Equity Shares will enhance its visibility and brand image, and will provide a public market for Equity Shares in India. The Company will not receive any proceeds from the Offer and all the proceeds from the Offer will be received by the Selling Shareholders, in proportion to the Equity Shares offered by the respective Selling Shareholders as part of the Offer.

Risk factors

1.      This being the first public issue of our Company, there has been no formal market for the Equity Shares.

2.       Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their investment.